Tuesday, April 22, 2014

"Sometimes No Words Are Needed"




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Learn about my new home sales training programs, get copies of my sales books for new home sales, universal design, or real estate sales in print or as eBooks, visit my website at stevehoffacker.com, or call 561-685-5555. © 2014, Steve Hoffacker. All Rights Reserved.

Monday, April 21, 2014

"Value Is A Function Of Price"


In new home and real estate sales we talk to our customers about price, quality, and value - and we illustrate that with features and benefits. Nevertheless, value is extremely subjective. It is a function of price.

While we think we can give a consumer all of the reasons they should make a decision (based on why we think something is a good value or why our research demonstrates that it is), those reasons may seem hollow or like information dumping if they aren't looking for those features or it doesn't connect with them emotionally.

If something doesn't seem important to the consumer, they aren't as likely to want it - whatever it costs. If a home contains many of these great values or bargains (in our estimation or the opinions of others) but they don't register with the customer, they can't and won't justify a price above what the customer feels is justified.

Price has to make sense to the buyer.


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Learn about my new home sales training programs, get copies of my sales books for new home sales, universal design, or real estate sales in print or as eBooks, visit my website at stevehoffacker.com, or call 561-685-5555. © 2014, Steve Hoffacker. All Rights Reserved.

Sunday, April 20, 2014

"Opportunity ..."



Opportunity, renewal, spring!

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Learn about my new home sales training programs, get copies of my sales books for new home sales, universal design, or real estate sales in print or as eBooks, visit my website at stevehoffacker.com, or call 561-685-5555. © 2014, Steve Hoffacker. All Rights Reserved.

Tuesday, April 15, 2014

"Heralding Spring!"

  

Like a trumpet, the daffodil calls us to
spring and the exciting days ahead!

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Learn about my new home sales training programs, get copies of my sales books for new home sales, universal design, or real estate sales in print or as eBooks, visit my website at stevehoffacker.com, or call 561-685-5555. © 2014, Steve Hoffacker. All Rights Reserved.

Monday, April 14, 2014

"Vantage Point"





Having a good overview of the landscape
is helpful before getting started!

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Learn about my new home sales training programs, get copies of my sales books for new home sales, universal design, or real estate sales in print or as eBooks, visit my website at stevehoffacker.com, or call 561-685-5555. © 2014, Steve Hoffacker. All Rights Reserved.

Sunday, April 13, 2014

"Our Opinion Doesn't Matter"


www.stevehoffacker.com


People will often ask us what they should do, what we like, or which one we think they should choose. Sometimes we will volunteer that a particular model or style is very popular or that it's our personal favorite. None of that matters because it's not our decision. We must refrain from offering an opinion except to reinforece the one our customers express.

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Learn about my new home sales training programs, get copies of my sales books for new home sales, universal design, or real estate sales in print or as eBooks, visit my website at stevehoffacker.com, or call 561-685-5555. © 2014, Steve Hoffacker. All Rights Reserved.

Saturday, April 12, 2014

"Seeing Through The Fog"





Sometimes the target is a little obscured.

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Learn about my new home sales training programs, get copies of my sales books for new home sales, universal design, or real estate sales in print or as eBooks, visit my website at stevehoffacker.com, or call 561-685-5555. © 2014, Steve Hoffacker. All Rights Reserved.

Friday, April 11, 2014

"Kaleidescope Ceiling"





Colorful, memorable, unique!

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Learn about my new home sales training programs, get copies of my sales books for new home sales, universal design, or real estate sales in print or as eBooks, visit my website at stevehoffacker.com, or call 561-685-5555. © 2014, Steve Hoffacker. All Rights Reserved.

Thursday, April 10, 2014

"A Great Support System"


www.stevehoffacker.com


A great support system is important in any
endeavor - often what lies below the
surface is vitally important to
overall success!

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Learn about my new home sales training programs, get copies of my sales books for new home sales, universal design, or real estate sales in print or as eBooks, visit my website at stevehoffacker.com, or call 561-685-5555. © 2014, Steve Hoffacker. All Rights Reserved.

Wednesday, April 9, 2014

"Many Choices Await Us"




Choose one route or another - equally pretty
and inviting. The choice will impact the
next set of choices and outcomes.

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Learn about my new home sales training programs, get copies of my sales books for new home sales, universal design, or real estate sales in print or as eBooks, visit my website at stevehoffacker.com, or call 561-685-5555. © 2014, Steve Hoffacker. All Rights Reserved.

Tuesday, April 8, 2014

"Adding Color To The World"





People like color and brightness in their lives, and we have an opportunity everyday to contribute to that.
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Learn about my new home sales training programs, get copies of my sales books for new home sales, universal design, or real estate sales in print or as eBooks, visit my website at stevehoffacker.com, or call 561-685-5555. © 2014, Steve Hoffacker. All Rights Reserved.

Monday, April 7, 2014

"Skip The Free Trials"




Free trials may look attractive, but if you really don't want the monthly payment or other commitments associated with full membership once the trial period expires, don't even start. They are so easy to forget to cancel and then you have a monthly expense you didn't really want or need. Best advice - forget the free trials. Either buy something outright or pass on it.

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Learn about my new home sales training programs, get copies of my sales books for new home sales, universal design, or real estate sales in print or as eBooks, visit my website at stevehoffacker.com, or call 561-685-5555. © 2014, Steve Hoffacker. All Rights Reserved.

Sunday, April 6, 2014

"On Starting A New Week"






A variety of friendly clouds welcome the new
week and get us started on an optimistic note.

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Learn about my new home sales training programs, get copies of my sales books for new home sales, universal design, or real estate sales in print or as eBooks, visit my website at stevehoffacker.com, or call 561-685-5555. © 2014, Steve Hoffacker. All Rights Reserved.

Saturday, April 5, 2014

"The Little Touches"




Landscaping adds so much to a yard - just as
extra touches do to our sales presentation.

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Learn about my new home sales training programs, get copies of my sales books for new home sales, universal design, or real estate sales in print or as eBooks, visit my website at stevehoffacker.com, or call 561-685-5555. © 2014, Steve Hoffacker. All Rights Reserved.

Friday, April 4, 2014

"Time To Burst Out"




This starburst plant (that's the name) suggests that it's
time to burst out and start making calls
and generating new sales leads.

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Learn about my new home sales training programs, get copies of my sales books for new home sales, universal design, or real estate sales in print or as eBooks, visit my website at stevehoffacker.com, or call 561-685-5555. © 2014, Steve Hoffacker. All Rights Reserved.