Tuesday, January 29, 2008

Your Email Address Should Look Professional

Today people rely on the internet and email for listing, selling, and searching for properties – as well as communicating with each other.

If you're going to be in sales, I believe you should look like it every chance you get - including when you’re using your email. Save the inventive names associated with your yahoo, hotmail, msn, gmail, aol, and other accounts for personal use or when you are trying to maintain some level of privacy or anonymity.

You are working hard – or at least you should be – to sell yourself to your customers and make a credible impression with them. Therefore, when you communicate with them by email, your address should include your name or your company name so that they can tell that it’s from you.

Unless you are known by your nickname and it appears on your business cards, it should not appear anywhere in your email address.

Let's look for a second at why you send someone an email – to have it opened and to have your message read. This means that (1) the intended recipient has to get it, and that it has to get past the spam or junk filter and (2) they have to open it and read it, which stands a greater chance of happening if they recognize who is sending it.

I'm not saying you shouldn't have a yahoo, gmail, hotmail, aol, msn, or other account. However, compare "
steve123@generic.com" or "racefan@public.com" with "steve@companyname.com." In the first instance, you (or my customer) might not recognize or know who it's from. In the second, it's identifiable as a business email.

Now, you may not have a company domain or website to use as part of your email address. If this is the case, use your whole name (first and last) or the name of your company with the public email address.

If you have a registered domain name, use that in your email - people will more easily understand who it is from and you'll get another opportunity to brand you, your company, or your community.

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