If you knew that there was only going to be one home sold in your market the rest of this year what would you do personally to earn that one sale?
Unlikely? Maybe. But so many Realtors and new home salespeople have been experiencing (and dare I say complaining about?) lower traffic numbers than in previous years and fewer sales. So the scenario that some markets have only a few buyers in it may not be that far from the truth.
Regardless of how plentiful would-be buyers are in your market, I’d like for you to approach your sales as if there was only one buyer out there that that everyone was competing for. If there’s more where they came from, great.
They’re probably not wearing a sign that identifies them as a buyer, so in order to find that next buyer, just think of how much more diligent you could be in collecting information about your customers, really getting to know them, establishing rapport with them, working to identify and address their needs, and committing to staying in contact with them.
And then think of how much more productive you would be.
* For more information about my consulting and coaching services visit my website stevehoffacker.com.
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