Often things appear to be more valuable than they are just through effective merchandising.
I remember years ago when I was in college, there was a local grocery that sold canned vegetables for 10 cents a can (I told you it was a long time ago). They apparently weren’t selling all that well so the merchant made a big display of them in the center aisle and marked them as a special: 3 for 30 cents. Of course they sold – people perceived this as a bargain. Just think, what previously had been 10 cents a can could now be obtained for just 10 cents a can when buying 3 at once!
There are many instances today in grocery stores and fast food places where I’ve seen that the larger size or the double order is actually a few cents more than buying 2 of the normal or regular size order or product – or more per ounce.
It’s perception. We’ve been conditioned to think that buying a larger size means getting a bargain over buying a smaller size or quantity – but it’s not always true, and especially if you don’t need or can’t use the larger size.
* For more information about my consulting and coaching services visit my website stevehoffacker.com.
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