Monday, April 21, 2008

Are Your Customers Just Wasting Your Time?

Before you start being concerned about why you don’t have more sales, begin with looking at the motivations of those looking at your homes or asking you to show them properties.

Why do people look for a new home: (a) for something to do, (b) because they might someday be interested in moving or having a different home, (3) for decorating ideas, (4) they really need a new home.

If someone isn’t actually interested in getting a new home, it’s quite unlikely that they will. If you aren’t talking with people in the 4th category, you won’t be making sales.

If that's the case you need different customers, not just more of them.

* For more information about my consulting and coaching services visit my website stevehoffacker.com. I also maintain a blog on the real estate network Active Rain, and you can join this site and begin participating in the fun and networking opportunities by clicking here.

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