Which is better – being effective or efficient?

We hear both words – effective and efficient as they relate to sales. Which one is better? Which one would you rather be? Why not be both?

These both are similar concepts but slightly different.

Let me illustrate. Killing insects with a hammer or similar means (swatting, etc.) would be effective. It gets the job done, but you have to remain involved for it to work.

However, using an insecticide or trap would get the job done without involving you. You could go do something entirely different, yet the job would get done. This is an example of being both efficient and effective.

Being efficient doesn't always mean being effective, but that what you should strive for - doing the job that's required or desired in the fewest possible steps or actions. Being efficient usually means saving time or money - or both.

* For more information about my consulting and coaching services visit my website stevehoffacker.com. I also maintain a blog on the real estate network Active Rain, and you can join this site and begin participating in the fun and networking opportunities by clicking here.