Attitude Controls our Performance

Isn’t it amazing how fragile our attitudes are and at the same time how important they are to our sales success? Because of this, we need to doubly guard them and protect them. They will lead us either into success or in the opposite direction.

Let me elaborate a little. Take some of the topics of current conversation: the high gas prices, the credit crunch, the housing mess, the subprime crisis …. There are more, but look at what each one portrays – a situation of some import with a dire component to it. It’s as if we are doomed – that making a sale is remote if not impossible.

Add to that the fact that people can’t sell their current homes, that builders are offering huge discounts – and those who aren’t are being pressured to join in, the housing market has collapsed, and that we are either in or heading for a recession – that is, to hear some people tell it.

Then compound that with news reports – newspapers, magazines, and network and cable news – that bombard consumers on an around-the-clock basis, and it’s no wonder that it’s a challenge to maintain a positive attitude.

However, challenging or not, it’s required to be successful.

If we dare to succumb to the pervasive pessimism that abounds, we will not be able to perform at the level that is required to be successful.

And let’s not forget why we are in real estate sales – to match the dreams and needs of our customers with an available product. If we are able to do that, we are successful and are performing a wonderful service. Let’s keep that in mind.

* For more information about my consulting and coaching services visit my website stevehoffacker.com. I also maintain a blog on the real estate network Active Rain, and you can join this site and begin participating in the fun and networking opportunities by clicking here.