Attitude Often Is More Important than Talent

Take 2 teams that are competing against each another. Discount their abilities and won-lost records. Focus on their attitudes.

The team with the best outlook, the one with most determination, and the one with the most desire will win – unless they are tremendously mismatched physically. Even then, the team with the better attitude will often prevail in a single contest.

The next time you watch an athletic contest, look for the attitude on each team. It is something visible, you can actually see it.

Look for hustle, enthusiasm, precision, the way the players encourage each other, and the way a player bounces back from an error or muffed play.

Do the players seem to enjoy what they’re doing, do they seem competent, do they act confidently? Do they act as if they’re going to win – regardless of the score?

We can learn a lot from the way athletes prepare for competition and the way they participate in their games.

Attitude is such an important part of selling. Even when we don’t feel like it, we must convey a good attitude to those around us – especially our customers. It is, after all, contagious.

* For more information about my consulting and coaching services visit my website stevehoffacker.com. I also maintain a blog on the real estate network Active Rain, and you can join this site and begin participating in the fun and networking opportunities by clicking here.