If you read last Saturday’s post, you’ll recall that I posed the question “What would it take to make just one more sale tomorrow?”
I said that we’d visit it again. Well, it’s been a week, so let’s go.
Actually, the timing might be good for you because you may have the weekend to evaluate the past week – and prepare and plan for the week ahead. If you are on-duty this weekend, you can plan to make an immediate sale with your new focus.
So, how did it go this past week? Were you able to focus on making any more sales than you did last week? How about just making one sale this week? Were you able to do that? Congratulations if you did. But what if that didn’t happen?
Not enough traffic? That should never be a reason. It’s an excuse, not a reason.
Not sure about the quality or viability of your product? Not sure you have enough information to convey? Not ready to counteract objections or concerns that your customers have? All that can be dealt with and overcome – if you identify what the issues are.
If it’s strictly a matter of not having enough people to talk with – or not talking with enough people who can make a decision, that can be addressed head-on.
If it’s some of the other issues, that will take a little more preparation to get ready to make sales. Let’s save that for another day.
Let’s talk just about getting more people to talk to. Make a list. Go through your rolodex, Outlook, ACT!, Top Producer, Goldmine, Maximizer, index cards, registration cards – whatever you use to write down information on people who’ve entered your sales center or contacted you by phone or email.
Then, look for all of the people you know – neighbors, former neighbors, people from your club, homeowners, merchants, tradespeople, professionals, former classmates, your children’s teachers and coaches, and the list goes on, and on.
Start with these resources, and you’ll find that you have plenty of people to talk with – now it’s up to you to act on it.
We’ll talk about this again, but go have a good week making your lists and reaching out to people.
* For more information about my consulting and coaching services visit my website stevehoffacker.com. I also maintain a blog on the real estate network Active Rain, and you can join this site and begin participating in the fun and networking opportunities by clicking here.
Friday, May 2, 2008
Need Another Sale? Let's Talk
Posted by
Steve Hoffacker
at
8:42 PM
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