Giving Credit Where It's Due - to the Sales Staff

I don’t care what type of for-profit organization or company you want to talk about or whether it’s large or small – or even where it’s located geographically. The most important person in that company is the salesperson.

If it’s an entrepreneurial enterprise, and the owner is also the salesperson (wearing several hats along the way), the sales function is still the most important.

Sales is the driving force in any company. Don’t believe me? Try staying in business without any revenue.

Oh sure, leadership is important. Office staff functions are important. Marketing is necessary. Construction and order fulfillment are important. Customer service and warranty are important.

But the real key here is that none of those functions or positions get to exist and “do their thing” without sales bringing in the revenue to keep the doors open.

Without sales, there is no business. It’s that simple.

Let’s give credit where it’s due – to the sales staff (not the order takers but the real, meet-and-greet salespeople).

Let your sales staff know that they are appreciated, and if they happen to be the ones in the company making the most money – well, that’s OK because they are the ones producing the revenue.

* For more information about my consulting and coaching services visit my website stevehoffacker.com. I also maintain a blog on the real estate network Active Rain, and you can join this site and begin participating in the fun and networking opportunities by clicking here.