Monday, July 14, 2008

Just Asking for Referrals Isn’t Enough

I haven’t seen my Blue Cross agent since the day I bought the policy some 8 years ago. I have talked to him by phone a couple of times but I wouldn’t recognize him if he came to my door. Only sort of remember his name – I’d have to look it up. I guess he's still in business – don't really know. Referrals? Right.

The life insurance agent that I had for 25 years called me only a couple of times during that time – only when he wanted to set up a “breakfast meeting” of a bagel and orange juice to sell me more insurance and get referrals (that wasn't the stated objective, but that was the real purpose). He didn’t even return my calls. Funny, never felt like referring him. Why should I introduce someone else to this lackluster performance?

Let's make sure that our actions are worthy of a referral.

* For more information about my consulting and coaching services visit my website stevehoffacker.com. I also maintain a blog on the real estate network Active Rain, and you can join this site and begin participating in the fun and networking opportunities by clicking here.

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