7 And Counting

On Sunday, I started our 10 days to go, year-end countdown. We covered a couple of other topics the past couple of days, but here we are now with just a week to go.

So how are we doing?

It really is time to start setting some goals - at least determine the areas where goals are necessary. This would apply to number of new leads, sales presentations made, sales made, and other items that we can control.

Income would great to project but there are a lot of variables there. Let's stick with what we know how to do that will impact our income and go from there.

Two key things about goals (there are many more, but here's two): 1- they have to be measurable (not "more sales" but "10 sales"), and 2- they need the proper perspective.

Perspective is so important. If we need to talk to 10 really good customers (leads) to make a sale or get a listing, and our goal is 10 for 2009, this means that we only need 100 new really good people to talk with - not hundreds.

Adjust this according to your goals, but don't fret over needing more traffic than will actually accomplish your goals. Then all of your advertising and promotion can be very directed and focused.

────

For more information about my consulting and coaching services visit my website stevehoffacker.com. I also maintain a blog on the real estate network Active Rain, and you can join this site and begin participating in the fun and networking opportunities by clicking here.