Lessons From Santa Claus

We can learn some great sales lessons from Santa. Many of us have been playing Santa the past few weeks leading up to today so let's look at how we went about it.

First, our goal was to figure out what people on our list really wanted, needed. or would appreciate if it was a total surprise. Not unlike being a good salesperson. Determine what people want and help them find it. Toss in something special or unexpected when we can.

Then we did not let anything get in our way - no matter how many places we had to call or visit to find the item that we wanted in the right size and color. When we apply that type of determination to sales we can be powerful.

Then we shopped the competition - looking for a bargain, trying to find it on sale - even if we had already purchased it. Good sales techniques.

Then we chose just the right box, wrapping paper, ribbon, or other type of delivery to make sure the presentation of our gifts had the maximum impact. Again, it can apply to sales.

So as much fun as it's been playing Santa, we actually were practicing good sales techniques and skills in the process.

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