Losing Focus Can Be Costly

I talk a lot about the importance of maintaining focus and what that means to deciding on which tasks to concentrate on, which customers to work with, and setting and achieving goals.

As important as focus is, it is vital that we not lose it.

Let me illustrate this with college football. I believe football offers many analogies for sales.

The college football bowl season is underway. A few games have been played already, and there are many more to go - including the national championship game.

The bowl games offer, for the most part, a singular national stage. Most of the games are televised, and there usually is not a competing game in exactly the same time slot. This means that fans, coaches, NFL scouts, and others who evaluate and remember performances will be watching.

Therefore, why would you want to give up a chance to shine in that kind of spotlight?

What I mean is that some players lose focus of these games that they have worked hard all season to qualify for, and they do something to make them ineligible to play. It might be academic or a violation of team or school rules. It could even be legal troubles. A momentary loss of focus takes them out of the big game that could have a major impact on their future career.

Let's remember this illustration as we strive to retain our focus in working with our customers, in making the sale, in pursuing the sales process, and protecting our brand while in the public spotlight.

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For more information about my consulting and coaching services visit my website stevehoffacker.com. I also maintain a blog on the real estate network Active Rain, and you can join this site and begin participating in the fun and networking opportunities by clicking here.