Race of Marathon Proportions

Today, the Marathon of the Palm Beaches was held. The weather was quite good for the race, the course was flat, and the view was good for the runners. And no, I didn't enter.

What this and other marathons offer is an opportunity for those who are up to the challenge to run a grueling 26.2 mile race. This is not a run to be taken lightly. A person doesn't wake up and decide to go run a marathon. There are weeks of preparation that need to occur before the event. Tough, hard conditioning. Miles of running. Proper diet. Strategy.

Sounds a little like professional selling, doesn't it? The parallels are clear.

Someone doesn't just show up at a sales office one day and start selling just because they like to talk or it sounds like fun. There needs to preparation - lots of it. Practice. Role-play. Anticipate. Learn the product. Understand the competition. Know what the customer wants and how to deliver it to them.

The marathon is a long race. Those who do it well are ready for it and put in the time ahead of it getting ready. Sales is no different.

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