So Did You Get All Your Christmas Cards Mailed?

Christmas cards are a great way of reaching out and connecting with customers. For those whom you need to show your appreciation for their involvement with you, Christmas cards are great and they're certainly timely for the season.

For those in your data base that you haven't done much with that you figure you might as well send Christmas cards to, it's not such a great event. No harm if you've done it. No loss if you didn't.

If you haven't mailed cards to everyone in your data base or they're addressed by not yet mailed, save the postage.

Your customers aren't expecting them and likely won't notice that they didn't get a card from you. Ah, but will they turn handsprings if they do get a card from you? No. In essence, it won't make a difference either way.

This does not mean that you should have no contact with your customers., It means that you should have meaningful contact.

It means that you should have identified those who are the most capable of making a decision and concentrate on them. A Christmas card here could be a good thing - but a little late if you haven't already done it.

Just don't read too much into the impact of Christmas cards or any other mailing. It still takes the personal touch - a phone call or email, and likely a face-to-face meeting again to make the sale.

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For more information about my consulting and coaching services visit my website stevehoffacker.com. I also maintain a blog on the real estate network Active Rain, and you can join this site and begin participating in the fun and networking opportunities by clicking here.