Action Is A Lot Like A Cup of Coffee

I love a good cup of coffee. I'll even tolerate a not-so-good cup of coffee.

That brings me to today's sales analogy.

Take a pot of water, heat it up, use the best containers - all you'll end up with is hot water. Not much flavor there.

Now add some nicely ground coffee in a sufficient amount and that same hot water becomes magical.

Conversely, take a bag of roasted coffee beans or a container of ground coffee - smells great but not drinkable. It needs the water to be complete.

Now take us. Add all of the motivation you want. Positive self talk. Positive books, videos, audio messages, coaching, mentoring, seminars. Good stuff. But it takes action to convert the potential energy into meaningful activity that can accomplish our stated goals.

Action is like the coffee bean. It gives meaning to the motivation and inspiration just as coffee gives flavor to the water.

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© Steve Hoffacker, 2009. All Rights Reserved.