Being a Magnet for New Leads

Conventional lead generation has it's place, but it probably is not sufficient to sustain our businesses. Therefore, we may need to augment the traffic that is produced through traditional or conventional means.

For years print advertising was king - newspapers, magazines, and public areas. It still has its place, but the internet has now become the "go-to" place for people to learn about homes and other products and services.

Lumped together, print, radio, TV, billboard, sign, internet, and other commonly used forms of advertising and promotion and this is what I term conventional marketing. I prefer the term conventional to traditional because internet is a relatively new addition to the mix.

Regardless, conventional marketing can do just so much - regardless of how much money is spent. It's up to us to take the initiative and generate our own leads.

Using people that we know very well, our circle of acquaintances and lesser known contacts, and people that until we introduce ourselves to them are strangers to us, we can begin adding to the potential customer base that we have to work with.

So in addition to the people that we know already, we need to attract others to us. This is where the magnet concept comes into play.

As we go about our business each day - doing the tasks and routines activities that we do in public - we are going to encounter many people that we don't know. We just need to be open to meeting them and creating a dialog that can build into a sales relationship or referrals.

We don't have to put any pressure on ourselves to meet new people. It's going to happen anyway. We just need to be ready for the opportunities when they occur.

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For more information about my consulting and coaching services visit my website stevehoffacker.com. I also maintain a blog on the real estate network Active Rain, and you can join this site and begin participating in the fun and networking opportunities by clicking here.