The Importance of Being Trustworthy

I remember back from my Boy Scout days that "trustworthy" is the first of the twelves points of the Scout Law. It's an appropriate place to begin.

In sales, as in many other endeavors in life, we want people to believe what we say and to trust us.

We might remember that people used to do business with a handshake - nothing written down - just their word.

You might have heard along the way the expression "my word is my bond" which means if we say something that it's what is going to happen. We will back it up. Even if it's inconvenient or costly to do what we said we would do or honor a commitment, we will do it regardless - no questions, no excuses.

This means being straight with our customers. It means being honest with ourselves. It means developing a reputation for being trustworthy.

With this trait in place, we have a great foundation on which to build a sales career.

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