Marketing Came First

In the age-old discussion of which came first - the chicken or the egg - there are plausible arguments for both sides. Sales and marketing may seem like a similar argument, but it isn't.

Which came first - sales or marketing. Answer - marketing. Any doubt? No.

Here's why. No sale was ever made with creating a customer and stimulating a desire in that customer to have your product. This is true even if it's not a formal selling situation.

Let's say I have an extra ticket to the game or something else that you would like to have that you are willing to pay me for - either at the going rate or even an inflated one if you desire it badly enough.

How did you know I had it? You may have seen it because I wanted you to see it, I may have told you about it, someone else that I told may have told you, I may have asked you if you were interested, or I could have advertised it in some way. Any way you look at it, that is marketing, and that is how the sales encounter occurs and ultimately the sales transaction happens.

No marketing = no sale. People have to know that something is available first, then they'll determine if they want it and how much they are willing to pay for it.

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