With the amount of money a TV spot costs and the amount of time and money that goes into the creation and production of a spot before it ever airs, there is no room for a lackluster performance. Still that's exactly what happens far too often.
To me, an expensive Super Bowl ad is not the place to be cute or clever - unless the company has a history of creative spots. It also not the place to make a statement. People want to be entertained, and they will remember a product if the ad is good. They also will remember it if the ad is poor, but just because it was bad. It the ones who miss in the middle who really lose. They get lost in the shuffle without making a significant or memorable impression about their product or service. In essence, it's money and effort wasted.
It will be interesting to see how many ads we considerable memorable - because they were good - come Monday morning.
────
For more information about my consulting and coaching services visit my website stevehoffacker.com. I also maintain a blog on the real estate network Active Rain, and you can join this site and begin participating in the fun and networking opportunities by clicking here.
0 comments:
Post a Comment