And the Winner Is NBC

This crop of highly touted Super Bowl commercials was a big bust except for NBC who received some $3 million for each 30 second spot. Some commercials ran 60 seconds.

McDonald's, Pepsi, and Doritos are the only ones that I would consider to be worth watching a second time. Nevertheless, this was really a win-win for our country despite the fact that the advertisers themselves lost big.

While Congress is trying to spend us out of slow performing economy with bailouts and government programs, the free enterprise system actually worked here.

First, weeks ago would-be advertisers brainstormed an idea internally with their creative people. Then, they hired an ad agency to get the ideas to the conceptual stage. Once approved, actors and graphic artists were hired along with a director, film crews, a studio or location, editing suites, and other production people. Finally, NBC was paid and the ads ran. There likely were other expenses and disbursements along the way.

And while the $3 million per insertion price tag kept the likes of GM, Chrysler, Ford, and FedEx away from this year's lineup, it was a case of supply and demand. There were only so many slots available for a highly visible event with a huge number of eyeballs, and every slot was sold.

All this, and Congress had nothing to do with it.

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