Small Details Still Matter

The last time I looked, making a good first impression was still important for selling and marketing a new home community.

Not long ago I saw a community sign that listed homes up to $3 million with faded paint, stains, and just an overall tired, weathered look.

While $3 million doesn't buy as much home as it used to, it's still a fairly significant amount to invest.

It would be unfortunate to miss an opportunity to even talk to a prospective customer because they were turned away by a disappointing appearance.

In sales, the little details matter.

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For more information about my consulting and coaching services visit my website stevehoffacker.com. I also maintain a blog on the real estate network Active Rain, and you can join this site and begin participating in the fun and networking opportunities by clicking here.