Hear "Intentional Marketing" as a Podcast

Yesterday, I discussed intentional marketing briefly in my post here.

Today, I have expanded upon it in a 7½-minute podcast message that you can download or hear by clicking on this link: "INTENTIONAL MARKETING."

I have just gone to a new podcasting publishing service as well. Podcast People have created a great, easy to navigate site that allows easy upload of recorded messages (or even recording right to the site), easy download or play, and searches of past messages. I am looking forward to building my podcasting library on their site.

We can't afford to be passive in launching and executing our advertising and marketing messages, and we can't trust our potential customers for self-identification of their interest in those messages. We will meet with some measure of success that way, but it likely won't be enough.

We need to take our message to our potential customers directly through proactive contact and getting our blogs and podcasts directly in their hands.

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For more information about my consulting, teaching, and coaching services visit my website stevehoffacker.com. I also maintain a blog on the real estate network Active Rain, and you can join this site and begin participating in the fun and networking opportunities by clicking here.