No, I’m not talking about the way we look or our grooming habits. I’m not about our clothes budget. I’m talking about being attractive in a different way.
Don’t misunderstand, physical appearance is important. Internal beauty is important as well, but I’m still talking about being attractive in a different way.
What other way is there, you ask? I’m talking about being attractive like a magnet – attracting people to us who can and do want to do business with us.
Being attractive in this sense is intentional. We have to decide that we want people to notice us. We have to decide that we want people to like us. We have to decide to put in the effort to reach out to people and allow them to know us and more about what we offer. We have to decide that it’s worth our time to be traffic generators.
The self-generation of traffic is one of the single most important things we can do for our businesses. We can advertise, mail flyers and postcards, have an internet presence, and spread the word through conventional marketing, but it’s still up to us to be the traffic magnet.
When we see the value in producing our own leads, we will intentionally go out our way to meet people and be in places where that can happen. We want to magnetic at our place of business so that people will want to business with us, but more importantly, we need to be looking for opportunities to meet people and generate leads for our businesses as we lead our lives away from the office.
So the question remains, how attractive are we – or are we capable of being?
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For more information about my consulting, teaching, and coaching services visit my website stevehoffacker.com. I also maintain a blog on the real estate network Active Rain, and you can join this site and begin participating in the fun and networking opportunities by clicking here.
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