The Ides of March

Who hasn't heard the admonition from the soothsayer in Shakespeare's play Julius Caesar to "beware the ides of March"? Why bring this up? Today, March 15th, is the ides of March - or the middle of March. "The ides" is such a poetic way of expressing the middle of the month.

In school that line ranked right up there with Hamlet's "to be or not be" as ones I remembered the most from Shakespeare.

Here's today point - and it has nothing to do with the date or the calendar, or the actual expression. It's just that there are many sayings that we repeat because we have heard someone else use them or we have read them and them seem to fit the occasion or just sound fun to say.

Many expressions that we use are not positive. Which real estate salesperson hasn't at least heard (if not thought it many times when standing face-to-face with a customer) that people don't buy on the first visit, or that they have a home to sell, or that they won't be able to financing?

I'm all for great positive, inspirational quotes and sayings to guide us through the day. Some might be from famous people, but they can be our own. What's wrong with thinking that people love to buy on the first visit instead of they never do? What wrong with thinking that people won't need to go anywhere else now that they've met and begun working with us? What's wrong with thinking there's never been a better time to purchase real estate?

Instead of just repeating something because it's fun to say or sounds impressive (like "beware the ides of March"), let's focus instead on our own positive affirmations as well as inspirational messages from some of the great thinkers and businesspeople to give us power for our sales businesses.

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For more information about my consulting, teaching, and coaching services visit my website stevehoffacker.com. I also maintain a blog on the real estate network Active Rain, and you can join this site and begin participating in the fun and networking opportunities by clicking here.