Competition Gives Us a Chance to Be Good

Competition can help keep us sharp.

I've read many news account of how “mom and pop” stores are disappearing from the landscape as bigger retail concerns supposedly affect their ability to compete. I think that this is more of an excuse than it is an actual explanation.

Small retailers come and go, but if they are failing because they feel that they can't compete with retail giants, they only need to evaluate how they are trying to compete.

A large national retailer may have a larger advertising budget and a huge collective buying power that translates into typically lower prices – but only for the items they carry. I doubt they compete very well with "mom and pop" or boutique stores on the items they don’t inventory.

Small retailers can take advantage of the bigger stores by locating close to them to piggyback on their traffic and offer items that just aren't available at those stores that people want and need.

There's plenty of room for small retailers as long as they don't try to beat the giants at their game.

Competition gives a chance to be really good and successful by filling a niche that the big box stores can't or don't.

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