Urgency is something that can have different meanings depending on who we are and just how quickly we like to act on things.
In sales, the are two types of urgency (or speed of acting) that come to mind - one involves the customer or buyer, and the other concerns us.
While we want our buyers to understand and recognize the great opportunities we are putting in front of them and to make a decision to purchase it, we really can't know all of the behind-the-scenes thoughts and mitigating factors that are in play that may forestall a decision even though everything points to this being the the perfect time for that decision to occur.
That leaves us to focus on. In my podcast message today, "CREATING URGENCY," I encourage us to find a way to put a little pressure on ourselves to make things happen.
Whether its calling people, setting appointment, sending out email or notes, getting out of the office, working our referral or social network, or whatever it is that we think will produce business for us, now is the time to go all out. The phone isn't ringing, the front door isn't opening, and the inbox isn't filling up as rapidly as they used to, so we need to take matters into our own hands.
This is the type of urgency I'm talking about. We need to demand more from ourselves.
For more information about my consulting, teaching, and coaching services visit my website at stevehoffacker.com. I also maintain a blog (Sales Quips) on the real estate network Active Rain, and you can begin participating in this great forum by visiting here. I also write and maintain blogs for Gold Coast SMC and Florida SMC. © 2009, Steve Hoffacker. All Rights Reserved.
In sales, the are two types of urgency (or speed of acting) that come to mind - one involves the customer or buyer, and the other concerns us.
While we want our buyers to understand and recognize the great opportunities we are putting in front of them and to make a decision to purchase it, we really can't know all of the behind-the-scenes thoughts and mitigating factors that are in play that may forestall a decision even though everything points to this being the the perfect time for that decision to occur.
That leaves us to focus on. In my podcast message today, "CREATING URGENCY," I encourage us to find a way to put a little pressure on ourselves to make things happen.
Whether its calling people, setting appointment, sending out email or notes, getting out of the office, working our referral or social network, or whatever it is that we think will produce business for us, now is the time to go all out. The phone isn't ringing, the front door isn't opening, and the inbox isn't filling up as rapidly as they used to, so we need to take matters into our own hands.
This is the type of urgency I'm talking about. We need to demand more from ourselves.
For more information about my consulting, teaching, and coaching services visit my website at stevehoffacker.com. I also maintain a blog (Sales Quips) on the real estate network Active Rain, and you can begin participating in this great forum by visiting here. I also write and maintain blogs for Gold Coast SMC and Florida SMC. © 2009, Steve Hoffacker. All Rights Reserved.
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