For purposes of understanding my analogy today, I hope you're a football fan. If you're not, I'm sorry - maybe someone who is can fill in a little background for you.
This coming weekend is one of the biggest events in professional football (NFL). They may be several others by the way you keep score, but to me, the most important dates in the NFL calendar are the start of training camp, the first regular season game, and what we have in store this weekend - the draft.
Draft Weekend is when teams try to bolster their rosters very strategically by selecting the best formerly college players still available for the positions they need and for the dollars they can spend. There is suspense, trading, buying and selling, and generally high drama surrounding this weekend.
Here's my point. If we looked at our company or ourselves (if we are the company) and identified weaknesses and strengths, are there new players (personnel, employees, associates, affiliates) that we would want to attract to make our roster (company) even stronger and better able to compete effectively in the market? If it's just us, are there business, sales, or marketing skills that we would like to attract to bolster our chances of success?
As we head into draft weekend, let's use this as a reminder to take stock of our businesses and determine where we might need to acquire some help. Then we can formulate a plan to do just that. Unlike the NFL, we don't have to worry about huge signing bonuses or getting everything done by this time next week.
For more information about my consulting, teaching, and coaching services visit my website at stevehoffacker.com. I also maintain a blog (Sales Quips) on the real estate network Active Rain, and you can begin participating in this great forum by visiting here. I also write and maintain blogs for Gold Coast SMC and Florida SMC. © 2009, Steve Hoffacker. All Rights Reserved.
This coming weekend is one of the biggest events in professional football (NFL). They may be several others by the way you keep score, but to me, the most important dates in the NFL calendar are the start of training camp, the first regular season game, and what we have in store this weekend - the draft.
Draft Weekend is when teams try to bolster their rosters very strategically by selecting the best formerly college players still available for the positions they need and for the dollars they can spend. There is suspense, trading, buying and selling, and generally high drama surrounding this weekend.
Here's my point. If we looked at our company or ourselves (if we are the company) and identified weaknesses and strengths, are there new players (personnel, employees, associates, affiliates) that we would want to attract to make our roster (company) even stronger and better able to compete effectively in the market? If it's just us, are there business, sales, or marketing skills that we would like to attract to bolster our chances of success?
Publish Post
As we head into draft weekend, let's use this as a reminder to take stock of our businesses and determine where we might need to acquire some help. Then we can formulate a plan to do just that. Unlike the NFL, we don't have to worry about huge signing bonuses or getting everything done by this time next week.
For more information about my consulting, teaching, and coaching services visit my website at stevehoffacker.com. I also maintain a blog (Sales Quips) on the real estate network Active Rain, and you can begin participating in this great forum by visiting here. I also write and maintain blogs for Gold Coast SMC and Florida SMC. © 2009, Steve Hoffacker. All Rights Reserved.
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