Who doesn't like to get something they want for free? Today's market has reduced items that formerly had a price associated with them to "free."
Webinars that used to go for as high as $199 for an hour, and typically were $79-99 now are free. Podcasts and eBooks that used to be $9.95-$19.95 or more are now expected to be free. Seminars at HBAs and BORs that used to range up to several hundred dollars a day are now less than $50 and very often $10 or free.
Professional designation courses haven't lowered their fees and go wanting for attendees.
I would love to be able to give my material away for free. I really enjoy helping people.
I know that some people aren't making as many sales as they were and that closings often take longer than they used to as well. As a result, many people feel that they just can't invest in themselves and their short-term future.
However, this is just like the companies that cut all advertising during slack periods when they should be even more aggressive.
As you're reading this and you feel that you could use some help with social media, sales strategies, or marketing tactics, but you're having trouble justifying any expense, let me assure you that I would love to work with you for free. However, I just can't for very long. Maybe you know of a sponsor who could underwrite working with you or your organization,. That plan could work.
This is the best time for you to be focusing on your marketing and sales, but free isn't always the most feasible price.
Webinars that used to go for as high as $199 for an hour, and typically were $79-99 now are free. Podcasts and eBooks that used to be $9.95-$19.95 or more are now expected to be free. Seminars at HBAs and BORs that used to range up to several hundred dollars a day are now less than $50 and very often $10 or free.
Professional designation courses haven't lowered their fees and go wanting for attendees.
I would love to be able to give my material away for free. I really enjoy helping people.
I know that some people aren't making as many sales as they were and that closings often take longer than they used to as well. As a result, many people feel that they just can't invest in themselves and their short-term future.
However, this is just like the companies that cut all advertising during slack periods when they should be even more aggressive.
As you're reading this and you feel that you could use some help with social media, sales strategies, or marketing tactics, but you're having trouble justifying any expense, let me assure you that I would love to work with you for free. However, I just can't for very long. Maybe you know of a sponsor who could underwrite working with you or your organization,. That plan could work.
This is the best time for you to be focusing on your marketing and sales, but free isn't always the most feasible price.
For more information about my consulting, teaching, and coaching services visit my website at stevehoffacker.com. I also maintain a blog (Sales Quips) on the real estate network Active Rain, and you can begin participating in this great forum by visiting here. I also write and maintain blogs for Gold Coast SMC and Florida SMC. © 2009, Steve Hoffacker. All Rights Reserved.
0 comments:
Post a Comment