Publix Delivers a Great Message

I heard an interesting TV commercial today for Publix. It said something about their recognition of and concern for the amount of time we wait in lines in our lifetimes.

Then the spot went on to say how Publix is committed to keeping the lines moving and respecting our time as we checkout.

Wow, a grocery store (or any retail store for that matter) that respects our time and wants to create an enjoyable experience.

That's a great - and different - way to sell your brand.

For more information about my consulting, teaching, and coaching services visit my website at stevehoffacker.com. I also maintain a blog (Sales Quips) on the real estate network Active Rain, and you can begin participating in this great forum by visiting here. I also write and maintain blogs for Gold Coast SMC and Florida SMC. © 2009, Steve Hoffacker. All Rights Reserved.