Wednesday, May 20, 2009

When A Camera Is Called For, Use It

When was the last time you made a call with your camera? Your camera doesn't have that capability? Didn't think so. Mine either.

However, we frequently use our cell phone to take pictures. They will do in a pinch when we want to capture something the kids are doing or an item in the store to show someone else - possibly to get their input or opinion. We can take cell photos to email to someone or to record a sign we see. We can use them in the store to take a picture of the price placard - to save the delay of a price check later on or to confirm a better price.

But, if we are going to be taking pictures for real estate - property listings, construction progress, homesites, community facilities, or anything that will have a bearing on someone's decision, how they work with us, or their overall satisfaction, then we must use a camera for photographs.

Anything less is just not professional - and will look that way.

For more information about my consulting, teaching, and coaching services visit my website at stevehoffacker.com. I also maintain a blog (Sales Quips) on the real estate network Active Rain, and you can begin participating in this great forum by visiting here. I also write and maintain blogs for Gold Coast SMC and Florida SMC. © 2009, Steve Hoffacker. All Rights Reserved.

2 comments:

John (Ed) said...

Dear Steve,

You're right on the mark with this post.

I would recommend doing something both better and actually easier -- using a high definition pocket video cam like the Vado HD or Flip HD.

They're smaller than a regular camera, take very high quality video/photos and have built in utilities for uploading directly to YouTube.

You also separate yourself from the competition by using this technology because most people are not doing it ...yet.

Thanks for the update.

Steve Hoffacker said...

John,

Thanks for commenting about your experiences. I like the flip camera for videos, and you're right - not many people are using them. For listing photos, I still like a high quality image (doesn't have to be high resolution though) that a digital SLR or good point-and-shoot offers. Then there's the human element with the person pushing the button.

Steve