In an attempt to create urgency for a purchase, many retailers attempt to convince us that a limited time offer is going away when that really isn't the case. If it truly is a limited time opportunity, it must end. Otherwise, there is no credibility in the message and in future offers.
I recently got an email invitation to purchase an upgraded version of some software that I use - I think I got 3 or 4 emails actually. Then, as the expiration time for the advance purchase discount grew closer, I got more emails. The day the offer expired, I got a phone call. I decided to pass. Now I have received a couple more emails and a letter.
Either they won't take no for an answer or - as I suspect - have a flexible "last chance" deadline due the sales response so far.
I recently got an email invitation to purchase an upgraded version of some software that I use - I think I got 3 or 4 emails actually. Then, as the expiration time for the advance purchase discount grew closer, I got more emails. The day the offer expired, I got a phone call. I decided to pass. Now I have received a couple more emails and a letter.
Either they won't take no for an answer or - as I suspect - have a flexible "last chance" deadline due the sales response so far.
If it really is limited time, then that's it. I'll wait for the next offer. However, as far as believing that this is the last time I can buy it for this price, I don't. Credibility is very important to make this work.
For more information about my consulting, teaching, and coaching services visit my website at stevehoffacker.com. I also maintain a blog (Sales Quips) on the real estate network Active Rain, and you can begin participating in this great forum by visiting here. I also write and maintain blogs for Gold Coast SMC and Florida SMC. © 2009, Steve Hoffacker. All Rights Reserved.
0 comments:
Post a Comment