Whether we're talking about builders, Realtors, on-site salespeople - or even consumers, people want to know how they can improve their current position, stay in business, continue to meet their financial obligations, or find solutions.
I speak to people across the country by phone and through my blogs. I participated in two of the FHBA Road to Recovery Road Show stops. I hear it at SMC meetings around the State. People want answers. They want meat.
Whether it's a webinar, podcast, website, workshop, class, or seminar, people want the maximum return they can get for the time or money invested in the form of increased knowledge and solutions. If they can attend the program or get the information for free, that helps their cash flow position. If there is a nominal cost associated with it, they often will find a way to make it happen because it is so important.
Professional education which once was a discretionary decision has now become more of a necessity. Unfortunately for some who provide it, they have not repriced their services for their audience.
I like to think that we are sensitive to people's cash flow and revenue concerns while still providing outstanding programs that are full of strategies, ideas, and solutions that work in generating business and producing sales.
Whether it's a webinar, podcast, website, workshop, class, or seminar, people want the maximum return they can get for the time or money invested in the form of increased knowledge and solutions. If they can attend the program or get the information for free, that helps their cash flow position. If there is a nominal cost associated with it, they often will find a way to make it happen because it is so important.
Professional education which once was a discretionary decision has now become more of a necessity. Unfortunately for some who provide it, they have not repriced their services for their audience.
I like to think that we are sensitive to people's cash flow and revenue concerns while still providing outstanding programs that are full of strategies, ideas, and solutions that work in generating business and producing sales.
For more information about my consulting, teaching, and coaching services visit my website at stevehoffacker.com. I also maintain a blog (Sales Quips) on the real estate network Active Rain, and you can begin participating in this great forum by visiting here. I also write and maintain blogs for Gold Coast SMC and Florida SMC. © 2009, Steve Hoffacker. All Rights Reserved.
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