What if we showed up to our offices tomorrow and couldn't get in because someone had changed the locks? Well, first I'm sure we'd try the key a few more times. Then I think we'd look to make sure we were standing in front of the correct address and door. We might even summon a passerby to try the key for us.
Wait a minute, no one could have changed the locks without us knowing about it because we have the only key. Maybe that's the case, maybe not.
As far-fetched as it may sound, some of us are being locked out of the marketplace - so we might as well be locked out of our offices.
How are we being locked out? By not keeping up with the market - with repricing strategies, new appraisal models, comps, short sales, foreclosures, standing inventory, concessions. By not keeping current on selling skills - communication, presentation, closing, objections. By not being prepared to compete. By not understanding the buying behavior of our target audience and what people want in a shopping experience. By not keeping current with technology.
Tomorrow when we do put our key in the lock and it does open, let's take than as a reminder to get busy doing what we need to do to remain in business and compete effectively in a world that has changed dramatically from just a couple of years ago.
For more information about my consulting, teaching, and coaching services visit my website at stevehoffacker.com. I also maintain a blog (Sales Quips) on the real estate network Active Rain, and you can begin participating in this great forum by visiting here. I also write and maintain blogs for Gold Coast SMC and Florida SMC. © 2009, Steve Hoffacker. All Rights Reserved.
Wait a minute, no one could have changed the locks without us knowing about it because we have the only key. Maybe that's the case, maybe not.
As far-fetched as it may sound, some of us are being locked out of the marketplace - so we might as well be locked out of our offices.
How are we being locked out? By not keeping up with the market - with repricing strategies, new appraisal models, comps, short sales, foreclosures, standing inventory, concessions. By not keeping current on selling skills - communication, presentation, closing, objections. By not being prepared to compete. By not understanding the buying behavior of our target audience and what people want in a shopping experience. By not keeping current with technology.
Tomorrow when we do put our key in the lock and it does open, let's take than as a reminder to get busy doing what we need to do to remain in business and compete effectively in a world that has changed dramatically from just a couple of years ago.
For more information about my consulting, teaching, and coaching services visit my website at stevehoffacker.com. I also maintain a blog (Sales Quips) on the real estate network Active Rain, and you can begin participating in this great forum by visiting here. I also write and maintain blogs for Gold Coast SMC and Florida SMC. © 2009, Steve Hoffacker. All Rights Reserved.
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