Happy Halloween - the day known as "trick or treat."
We probably all have fond memories or childhood Halloweens or those of our kids. In my podcast message today, "TRICK OR TREAT," I use these two opposites to illustrate a similar phenomena in our sales process.
We need to be wary of the tricks that customers might offer us - intentionally or not - that might distract us, mislead us, change our focus, or cause us to form the wrong conclusion. Things they say, the way the act, their apparent readiness, and other such issues are what I'm talking about.
On the other side are treats that we reward ourselves with or goals we strive for. They might be tangible treats or possibly a little getaway. They could just be the accomplishment.
There definitely are tricks and treats in our business. We need to minimize the former so we can enjoy the later.
For more information about my consulting, teaching, and coaching services visit my website at stevehoffacker.com. I also maintain a blog (Sales Quips) on the real estate network Active Rain, and you can begin participating in this great forum by visiting here. I also write and maintain blogs for Gold Coast SMC and Florida SMC. © 2009, Steve Hoffacker. All Rights Reserved.
We probably all have fond memories or childhood Halloweens or those of our kids. In my podcast message today, "TRICK OR TREAT," I use these two opposites to illustrate a similar phenomena in our sales process.
We need to be wary of the tricks that customers might offer us - intentionally or not - that might distract us, mislead us, change our focus, or cause us to form the wrong conclusion. Things they say, the way the act, their apparent readiness, and other such issues are what I'm talking about.
On the other side are treats that we reward ourselves with or goals we strive for. They might be tangible treats or possibly a little getaway. They could just be the accomplishment.
There definitely are tricks and treats in our business. We need to minimize the former so we can enjoy the later.
For more information about my consulting, teaching, and coaching services visit my website at stevehoffacker.com. I also maintain a blog (Sales Quips) on the real estate network Active Rain, and you can begin participating in this great forum by visiting here. I also write and maintain blogs for Gold Coast SMC and Florida SMC. © 2009, Steve Hoffacker. All Rights Reserved.
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