As salespeople, we want and need people to believe us. If we say that we can do something for them, we want people to accept it as true. It we say that our product or service will perform in a certain way, we expect people to trust us. This is a key concept in sales.
Unfortunately some people abuse this principle. They become known as sharks, hustlers, and con artists.
I can think of another occupation where they expect us to believe what they say, but their actions negate everything they tell us.
I'm speaking of Congress and the President. Transparency, bills published on the internet, no more earmarks, no new taxes - in fact a tax cut for the middle class. All of this has failed to materialize.
Congress and the President have proven that they'll tell us anything they think we want to hear just to get elected, but then they can't be trusted. Don't bore us anymore with your rhetoric.
Unfortunately some people abuse this principle. They become known as sharks, hustlers, and con artists.
I can think of another occupation where they expect us to believe what they say, but their actions negate everything they tell us.
I'm speaking of Congress and the President. Transparency, bills published on the internet, no more earmarks, no new taxes - in fact a tax cut for the middle class. All of this has failed to materialize.
Congress and the President have proven that they'll tell us anything they think we want to hear just to get elected, but then they can't be trusted. Don't bore us anymore with your rhetoric.
We can't get away with it as salespeople - neither should you.
For more information about my consulting, teaching, and coaching services visit my website at stevehoffacker.com. I also maintain a blog Sales Quips on the real estate Active Rain, and you can begin participating in this great forum by visiting here. I also write and maintain blogs for Gold Coast SMC and Florida SMC. © 2009, Steve Hoffacker. All Rights Reserved.
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