I was disappointed with most of the Super Bowl ads that ran last night. I had hoped for more but really didn't expect it. This typically is a colossal waste of money for most companies.
This is because most try to be cute or over-the-top for their own sake rather than committing to be really memorable to promote their brand. As a result, there weren't any commercials last night that I really can't wait until they run again and only 3 or 4 that I would be OK watching again. The rest are all throwaways - at $2.5 million each.
With such a premium venue as the Super Bowl, why risk being silly or forgettable when your brand may not survive the risk? I will never use or recommend some of the brands that took this gamble.
Consistency and commitment to the brand is more important that just being creative.
For more information about my consulting, teaching, and coaching services visit my website at stevehoffacker.com. I also maintain a blog (Sales Quips) on the real estate network Active Rain, and you can begin participating in this great forum by visiting here. I also write and maintain blogs for Gold Coast SMC and Florida SMC. © 2010, Steve Hoffacker. All Rights Reserved.
This is because most try to be cute or over-the-top for their own sake rather than committing to be really memorable to promote their brand. As a result, there weren't any commercials last night that I really can't wait until they run again and only 3 or 4 that I would be OK watching again. The rest are all throwaways - at $2.5 million each.
With such a premium venue as the Super Bowl, why risk being silly or forgettable when your brand may not survive the risk? I will never use or recommend some of the brands that took this gamble.
Consistency and commitment to the brand is more important that just being creative.
For more information about my consulting, teaching, and coaching services visit my website at stevehoffacker.com. I also maintain a blog (Sales Quips) on the real estate network Active Rain, and you can begin participating in this great forum by visiting here. I also write and maintain blogs for Gold Coast SMC and Florida SMC. © 2010, Steve Hoffacker. All Rights Reserved.
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