We all have certain traits and skills that make us special. Over the years we have added to our level of experience, and there are probably many things that we could do if we had to, but not as many that we do very well.
For this reason, we need to specialize in whatever it is that we do - to be the best at it that we can. We need to lead the field (as Earl Nightingale used to say) and not be someone who can do a little of this and a little of that.
A breadth of knowledge is fine, but expertise in a specific area will get us more respect and more business. By specializing, we can brand ourselves in a limited area and create a following for what we offer.
We need to focus our energies and skills on being the best in a certain area or aspect of our business and not try to so broad. We will gain greater respect and have more market share as we become known as the "go-to" person for that particular product or service.
In my podcast message today, "Be A Specialist," I talk about the value of being an expert.
For more information about my consulting, teaching, and coaching services visit my website at stevehoffacker.com. I also maintain a blog (Sales Quips) on the real estate network Active Rain, and you can begin participating in this great forum by visiting here. I also write and maintain blogs for Gold Coast SMC and Florida SMC. © 2010, Steve Hoffacker. All Rights Reserved.
For this reason, we need to specialize in whatever it is that we do - to be the best at it that we can. We need to lead the field (as Earl Nightingale used to say) and not be someone who can do a little of this and a little of that.
A breadth of knowledge is fine, but expertise in a specific area will get us more respect and more business. By specializing, we can brand ourselves in a limited area and create a following for what we offer.
We need to focus our energies and skills on being the best in a certain area or aspect of our business and not try to so broad. We will gain greater respect and have more market share as we become known as the "go-to" person for that particular product or service.
In my podcast message today, "Be A Specialist," I talk about the value of being an expert.
For more information about my consulting, teaching, and coaching services visit my website at stevehoffacker.com. I also maintain a blog (Sales Quips) on the real estate network Active Rain, and you can begin participating in this great forum by visiting here. I also write and maintain blogs for Gold Coast SMC and Florida SMC. © 2010, Steve Hoffacker. All Rights Reserved.
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