Many people have ideas for follow-up strategies. A prevailing one, which is a big time and money, waster is the concept of "Buy or Die" - that we should maintain contact with people forever once they initially show some interest in what we have to offer.
When we keep chasing and inundating people with cards, calls, and messages long after they are disinterested in what we have to offer on the improbable chance that they will eventually get worn down by us and change their mind and want to buy with us, we are being totally inefficient. This is a huge waste of time and energy and harms our brand.
In my podcast message today "Forget 'Buy Or Die'" I dispel this myth.
For more information about my consulting, teaching, and coaching services visit my website at stevehoffacker.com. I also maintain a blog (Sales Quips) on the real estate network Active Rain. © 2011, Steve Hoffacker. All Rights Reserved.
When we keep chasing and inundating people with cards, calls, and messages long after they are disinterested in what we have to offer on the improbable chance that they will eventually get worn down by us and change their mind and want to buy with us, we are being totally inefficient. This is a huge waste of time and energy and harms our brand.
In my podcast message today "Forget 'Buy Or Die'" I dispel this myth.
For more information about my consulting, teaching, and coaching services visit my website at stevehoffacker.com. I also maintain a blog (Sales Quips) on the real estate network Active Rain. © 2011, Steve Hoffacker. All Rights Reserved.
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