Building a consistent image is so important to winning and retaining business.
We need to maintain an even approach with our customers and sales leads so that we present essentially the same image and message to everyone we encounter.
It's important that we present a consistent story, message, and demeanor so that people know what to expect from us. We aren’t one thing this week and another next week, or one thing to one customer and something else to another. We can gear up and down as the situation calls for it and upgrade our message, but it should still be us and our values shining through.
In my podcast message today, "Being Consistent," I talk about why we need to be true to ourselves and our values.
For more information about my sales training, consulting, and teaching programs visit my website at stevehoffacker.com. I also maintain a blog (Sales Quips) on the real estate network Active Rain. © 2012, Steve Hoffacker. All Rights Reserved.
We need to maintain an even approach with our customers and sales leads so that we present essentially the same image and message to everyone we encounter.
It's important that we present a consistent story, message, and demeanor so that people know what to expect from us. We aren’t one thing this week and another next week, or one thing to one customer and something else to another. We can gear up and down as the situation calls for it and upgrade our message, but it should still be us and our values shining through.
In my podcast message today, "Being Consistent," I talk about why we need to be true to ourselves and our values.
For more information about my sales training, consulting, and teaching programs visit my website at stevehoffacker.com. I also maintain a blog (Sales Quips) on the real estate network Active Rain. © 2012, Steve Hoffacker. All Rights Reserved.
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