Who doesn't like a bargain? However, for a bargain to to be fair, the consumer and the the vendor or merchant have to receive a benefit.
Too often, we has consumers feel that things are overpriced - and maybe sometimes they are - but everything can't be overpriced. It would be great to get things for free or to always get things at half-off, but that isn't realistic or fair to the people trying to earn a living by offering those products and services.
When we put on our merchant, supplier, or vendor hat, we can't afford to be giving things away. Nevertheless, maybe certain items are priced at more than the public feels is justified. Maybe things with too high of a production cost should be redesigned or dropped from the line. Of course, we can offer sales and loss-leaders strategically.
Free enterprise is a great balancing mechanism between what consumers feel is fair and what merchants are willing to offer.
It must have value to both sides for it to continue being made available. If it isn't profitable, it doesn't work. It it doesn't sell, that doesn't work either. If demand and sales seem to be be steady, that would seem to be meeting a need at a reasonable price.
For more information about my sales training, consulting, and teaching programs visit my website at stevehoffacker.com. I also maintain a blog (Sales Quips) on the real estate network Active Rain. © 2012, Steve Hoffacker. All Rights Reserved.
Too often, we has consumers feel that things are overpriced - and maybe sometimes they are - but everything can't be overpriced. It would be great to get things for free or to always get things at half-off, but that isn't realistic or fair to the people trying to earn a living by offering those products and services.
When we put on our merchant, supplier, or vendor hat, we can't afford to be giving things away. Nevertheless, maybe certain items are priced at more than the public feels is justified. Maybe things with too high of a production cost should be redesigned or dropped from the line. Of course, we can offer sales and loss-leaders strategically.
Free enterprise is a great balancing mechanism between what consumers feel is fair and what merchants are willing to offer.
It must have value to both sides for it to continue being made available. If it isn't profitable, it doesn't work. It it doesn't sell, that doesn't work either. If demand and sales seem to be be steady, that would seem to be meeting a need at a reasonable price.
For more information about my sales training, consulting, and teaching programs visit my website at stevehoffacker.com. I also maintain a blog (Sales Quips) on the real estate network Active Rain. © 2012, Steve Hoffacker. All Rights Reserved.
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