Wednesday, September 12, 2012

Finding Leads

Finding people to talk with about what you offer or how you can help someone solve a need they have is often a challenge. That's because most advertising and marketing messages are passive - dependent on the one to whom the message is directed to see or hear it, identify with it, and then contact us.

There are many ways of creating new leads, and I provide dozens of examples in my my 2 books for new home salespeople: "Making New Friends" about meeting strangers and developing that relationship into someone who can purchase from you of provide referrals and also "Using Your Network" about cultivating and developing your circle of contacts and the people they might know as well.

I have similar book for real estate sales and general sales.

One thing I would never recommend, however, is buying leads from anyone. It's not necessary, and you have all the tools available to generate your own directly or through your referral network.

Leads are the lifeblood of any business, and we need to develop the skill of looking for and attracting them ourselves.


For more information about my sales training and consulting programs visit my website at stevehoffacker.com.

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