Friday, September 28, 2012

Grading Your Customers For Maximum Efficiency

Not all customers are created equal. Some will buy on the first visit, some will come back more than once, some won't ever buy. Some will purchase from a competitor.

Some will pay cash, some will have great credit scores, some will have such credit challenges that a sales can't be financed.

Shouldn't you understand the quality of the customers (prospects if you prefer) you are working in terms of level of interest, ability to make a decision, and capacity to pay for their purchase?

Don't just guess at who you should be working with. Make an objective assessment. My book "Making The Grade" gives you all the steps you need. Not only that, it ranked number one on Google today for "Grading New Home Sales Customers" - out of more than 3.6 billion results!

For more information about my sales training and consulting programs visit my website at © Steve Hoffacker. All Rights Reserved.

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