Monday, February 4, 2013

Head of The Class

Sunday's Super Bowl had excitement on the field and during the commercial breaks. Some commercials were a atotal waste of money as far as I'm concerned, but other were outstanding.

Some really connected with a large audience by cleverly understating their brand message.

In the top tier of spots, I put Budweiser, Chrysler, VW, and Pizza Hut. They helped their brands tremendously by understating their product and its features while connecting with the audience in unexpected ways.

In today's podcast message "Head of The Class" I discuss the success of these spots.


For more information about my sales training and consulting programs visit my website at stevehoffacker.com. I also maintain a blog on that website ("Steve Hoffacker's Sales Training Tips"), one on Blogger ("Steve Hoffacker's Success Quips"), and another ("Steve Hoffacker's Sales Quips") on the real estate network Active Rain. © 2012, Steve Hoffacker. All Rights Reserved.

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