Sunday, August 31, 2014

"You Can't Sell Without An Emotional Connection"

So often, people will look at our homes and just tell us that they are "nice." This reveals absolutely nothing about their level of interest or intent. We know the homes are nice. What we want to know is how impressed they are with what we are offering - to the point that they want to own it.

We have to uncover and establish that emotional connection!


Learn about my new home sales training programs, get copies of my sales books for new home sales, universal design, or real estate sales in print or as eBooks, visit my website at, or call 561-685-5555. © Steve Hoffacker. All Rights Reserved.

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