Wednesday, August 5, 2015

"You Can't Afford To Fake It - And Neither Can Your Customers"

An old adage is "fake it 'til you make it," but people today want the real deal. If you can't deliver as you intend or promise, then go a different direction or wait until you can do what you say you can.

On the job training is fine for some pursuits, but in the aging-in-place market, we are talking about working inside people's homes and using their hard-earned savings wisely. We have a fiduciary responsibility to them that cannot be undertaken on just a general idea of how to approach something.

It's more than just displaying confidence about what you might be able to do or what you think you should be capable of. You actually have to have the technical expertise to evaluate what your clients need, advise your them about what works within their budget, prioritize the work if necessary to accommodate their budget, and then deliver your solutions as you have described them. This is more than just a typical remodeling effort.

People want to live in their homes safely, comfortably, and conveniently - long-term. It does no good to agree with them that changes need to be made to accomplish that purpose if you aren't the one who can do it.

Of course, you can function as a consultant, and that's fine. Just make sure your clients know the extent of your expertise and then find the right professionals to execute the job you and they envision.

Whether a consultant, carpenter, remodeler, OT or PT, designer, handyman, electrician, plumber, or general contractor, make sure you are up to the job of creating effective aging-in-place solutions.

Being CAPS certified is a great place to start. Then, you won't have to fake it. You'll know.


Learn about my new home sales training programs, or aging-in-place/universal design classes and programs by visiting my website at, or call 561-685-5555. © Steve Hoffacker.

No comments: