About Steve Hoffacker


Steve Hoffacker, aicp, caash, caps, cga, cgp, cmp, csp, mcsp, mirm, is principal of Hoffacker Associates LLC, a West Palm Beach, Florida based consultancy focusing on sales training for Realtors, new homes, and small business owners; authoring of sales books; and commercial real estate brokerage.

Steve is a sales trainer, author of sales books, marketing consultant, salesman, commercial real estate broker, podcaster, blogger, photographer, teacher, and motivator.

For 30 years, he has helped home builders, salespeople, Realtors®, small business owners, and entrepreneurs to be more visible, competitive, profitable, and effective and to really enjoy what they are doing.

From fundamentals to advanced techniques, Steve can help you get the most out of your performance. He will challenge you to excel ─ maybe in areas where you didn’t know it was possible.

He is a vocal proponent and advocate of the American free enterprise system.

Steve has many ways he can direct and impact your sales process and to allow you to make the marginal sales that might otherwise be overlooked ─ and to do it consistently.

Steve writes and publishes two blogs each day: "Steve Hoffacker’s Home Sales Insights" and "Steve Hoffacker’s Sales Quips" and and produces podcasts every two days on "Steve Hoffacker’s Happenings." He also publishes "Steve Hoffacker's Focus" on YouTube.

Steve can be found on Facebook, Linked-In, Plaxo, Active Rain, Twitter, Google +, and many other real estate, business, and social sites.

Steve is a past National Director of the NAHB and member of several committees. He also is a past State Director of the Florida Home Builders Association (FHBA) and Life Trustee of the Florida Sales and Marketing Council (FSMC).

He is a Life Director, past Vice President of Councils, Life Spike, and Founder of the Remodelers and Custom Builders Council for the Gold Coast Builders Association.

Steve received the 2007 IRM President’s Award and the 2008 Trina Ripley Award for Excellence in Education from IRM.


He teaches the CAPS designation program and other courses for the NAHB University of Housing and has an extensive background in universal design and aging in place issues.