About Steve Hoffacker



Steve Hoffacker
New Home Sales Trainer/Coach, Universal Design &
Aging-In-Place Sales Trainer, Sales Books Author
Hoffacker Associates LLC, West Palm Beach, FL


Steve Hoffacker, caps, mcsp, mirm, is an award-winning, international new home sales trainer and coach as well as a sales trainer and authority on aging-in-place and universal design. He is the author of nearly 40 instructional sales and design books and several instructional programs.

For over 30 years, he has helped home builders, onsite new home salespeople, contractors, and aging-in-place professionals to be more visible, competitive, profitable, and effective
and to really enjoy what they are doing.

From fundamentals to advanced techniques, Steve can help you get the most out of your performance. He will challenge you to excel ─ maybe in areas where you didn’t know it was possible.

Steve has many ways he can direct and impact your sales process and to allow you to make the marginal sales that might otherwise be overlooked ─ and to do it consistently.

Steve writes and publishes two blogs: "Steve Hoffacker’s Home Sales Insights," and "Steve Hoffacker's Sales Training Tips." He also publishes "Steve Hoffacker's Focus" on YouTube and "Steve Hoffacker's Snippet's" on Tumblr.

Steve can be found on Facebook, Linked-In, Twitter, Google +, and many other real estate, business, and social sites.

Steve is a past National Director of the NAHB and has served on several committees. He also is a past State Director of the Florida Home Builders Association (FHBA) and Life Trustee of the Florida Sales and Marketing Council (FSMC).

He is a Charter Member, Life Director, Life Spike, and Founder of the Remodelers and Custom Builders Council for the Gold Coast Builders Association (GCBA).

Steve received the 2007 IRM President’s Award, the 2008 Trina Ripley Award for Excellence in Education from IRM, and the 2012 "Bill Molster Award" from the National Sales & Marketing Council.


He teaches the CAPS, CSP, and MCSP designation programs, "Universal Design/Build" and several other courses for the NAHB University of Housing and has an extensive background in universal design and aging in place issues.